卫浴经销商提升产品销量有技巧?
- Date:2021-10-13
- Read:1188
After a period of continuous explosive growth, the domestic sanitary ware industry is now entering a period of rapid development. At this time, in order to gain an advantage in the market competition, dealers also think in many ways and take various measures to improve their sales skills and sales volume.
Accurately grasp the sales opportunity
At the critical moment, we should shape your unique place to the customer, so as to touch the customer. It is not only willing to buy your products, but also urgent to make a deal with you, so that the customer can realize that this is an opportunity she can't miss. So either you can obviously surpass your competitors at a certain value level (what can successfully solve the inner conflict of customers is value), or you should learn to create a sense of scarcity.
However, some bathroom salespeople do not intend to obtain customer commitments. Rarely can a transaction be concluded in one interaction. It is a chain accumulated by several small decisions. You must break through one by one in order to finally stand out in the hands of many competitors. At this time, obtaining customers' commitment is an effort to cross decision-making and a design to close the transaction distance.
Selling products is also selling enterprises
Successfully sell yourself and keep a good impression in the hearts of customers. Honesty, credibility and fun are good qualities. At least the bottom line is that customers don't hate you.
However, some bathroom salespeople often give up their efforts to follow up and promote customers because they are worried that customers hate them.
Accurately grasp consumer psychology
Be good at integrating a series of information or tools to prove to customers that what you say is true. If there are enough and low-cost empirical materials to prove it, it will be better, which is a rational empirical; If there is no empirical material, we must learn to "tell a story" and tell a specific, detailed and confirmatory story. Of course, these are arranged in advance, otherwise it will really become storytelling.
However, some bathroom salespeople are unwilling to take the time to integrate these "evidence" and always use their strength in persuasion and on-the-spot play. Remember: all events falling into the sales trace will lead customers to rational thinking, "all evidence is insufficient for decision-making in the rational world". The highest level of sales is that customers don't feel the existence of sales!
Matching enterprise resources to meet consumer needs
Connect the customer's needs with the services you can provide, tell her what value you can bring to her and help her solve problems, and interact with the customer's inner conflict from the customer's standpoint. The bottom line is that you should at least make the customer feel that you understand her needs.
However, some bathroom salespeople can't control a conversation and are led by customers. They don't know their core resources and don't take the initiative to match your resources to customers.
In short, if a bathroom enterprise wants customers to buy your products, it must first let customers realize rational "value". The sanitary ware salesperson reaches a transaction through the above steps to complete the sales volume.
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