Gradually, as the post-80s and post-90s enter the era of marriage, the consumer groups of the whole home building materials industry have also changed, and the younger has become the current trend. If we continue to maintain the traditional home model style, it has been completely unable to meet the consumption needs of young consumers. For traditional home dealers, it is the goal to improve the product chain and launch new products This is the main problem we should think about. For sanitary ware enterprises, facing such a "fresh meat" market, it is necessary for them to reform and innovate their products and make certain breakthroughs in design style.
"Fashionable" products are more favored by consumers
"Young, fashionable, personalized" as the symbol of the new generation of home consumers in the home demand, take the bathroom as an example, personalized bathroom products have been favored by consumers in the market, but now the style and function of the bathroom is not enough to meet the needs of young consumers, homogenization phenomenon is serious, this is a common topic in the current home industry market It is still popular, even though differentiation has started, but similar bathroom products are still full of the whole market. Therefore, even if home furnishing enterprises use personalization as a way to attract consumers, it does not have much attraction for young consumers who pursue to show their own personality. If household enterprises want to win young consumers, the conventional development mode is not feasible. They must innovate products, enrich the types and functions of products, and make the home design style from "traditional" to "fashionable".
Family guide production should be diversified
"Young" home mainly includes appearance, function and material. Then, what kind of appearance, function and material can attract young consumers? Young consumers not only pursue "green" home, but also environmental protection is the basic standard for the young generation of consumers. In addition to the basic standards, bathroom products should have beautiful appearance and various functions. At present, most of the home furnishing products in the market have single functions, but their practical functions are still in place. Home furnishing enterprises still have a long way to go.
If you want to enter the market of "fresh meat", household enterprises must "change their appearance", especially with brand-new products to meet the taste of consumers. In terms of bathroom enterprises, to open up a unique and innovative product chain can quickly occupy the future market, promote enterprise value in an all-round way, and greatly win the consumer market. Only in this way can the future road be wider and longer.
