NEWS

In recent years, the penetration rate of hardcovered rooms has gradually increased, and the scale of supporting kitchen and bathroom products has also been increasing. The rise of new consumer groups born in the 1990s has brought different consumption concepts and market demands, such as intelligent, high-tech, and Personalized bathroom products have become the focus of the industry, and the bathroom industry will also face new challenges. At the 26th China International Kitchen and Bath Exhibition (2021 KBC) held recently, major sanitary ware brands also fully demonstrated innovatively developed intelligent sanitary products.

How to ensure quality and innovation in the era of intelligence? How to crack the phenomenon of industry homogeneity? How to better adapt to the post-90s consumer groups? "Whether it is designers, distributors, or consumers, the attention to sanitary ware exceeds expectations, which also shows that the Chinese sanitary ware market with a large population base and strong consumption power is promising." 2021 KBC, Hengjie Group CEO CEO Ding Wei When it comes to the development trend of the industry, I am deeply impressed.

In the new consumer era, enterprises must be "leading in technology", and sanitary products need continuous breakthroughs in technological content and product innovation. "But technology must solve industry problems and consumer pain points, not for technology and technology, but to further improve the consumer experience of consumers." Ding Wei said.

Facing the solutions proposed in the industry should take the direction of "smart bathroom", Ding Wei said that the future competition of "smart bathroom" must be technology competition and value-added service competition, and the core idea is independent research and development. At the same time, it should be emphasized that intelligence cannot be narrowly understood as Internet access, remote control, and voice control.

In addition, in terms of industry development, "productism" is an important concept. In Ding Wei's view, "productism" cannot be avoided by enterprises and must be implemented. "After the team is scaled up, we must maintain'constancy', and we must insist on doing a good job of existing solutions." Ding Wei said frankly that in terms of product model richness, they will adapt to various application scenarios, installation sizes, and styles as soon as possible. , To quickly "make up lessons".

In Dingwei's words: "Enterprises need to rely on strong management, from raw materials, product design standards, manufacturing processes, and after-sales service to establish a gold standard and practice high quality." The four links are intertwined. Any problem in any link will affect the overall situation. If you do not focus on purchasing, you cannot guarantee the quality of raw materials, which will affect production; if you do not focus on design, there will be low-standard design loopholes; if you do not focus on the production process, stable product quality cannot be guaranteed; if you do not focus on after-sales service, product experience and service experience Will be affected.

Looking at the entire sanitary ware market, there is both a red sea market and a blue sea market full of opportunities. The new generation of consumer groups also pay more attention to choosing independently developed and innovative products and brands that can provide professional and refined services.

At present, the development of smart sanitary ware category has also shown a grand "multi-party competition for hegemony". How to avoid homogeneity? As far as the current sanitary ware market is concerned, Ding Wei believes, “Don’t just bury your head in the cart and look up at the road.” The all-inclusive and hardcover crossover of the sanitary and decoration industry is no longer a simple sale of a single product, more Provide consumers with a one-stop solution for smart bathroom.